Entrepreneurship·Research and market research · NSSCO 2.2
Research: primary & secondary methods, data collection & ethics
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Before you spend a single Namibian dollar on a business idea, you need to find out whether it will really work. That is exactly what research is for. In this lesson we learn the difference between primary and secondary research, the methods you use to collect data (interviews, questionnaires, observations, surveys and document studies), how to organise, analyse and present your findings in tables and charts, how to work out a simple percentage, and how to do it all honestly and reference your sources. This is the skill behind your market feasibility study.
What you'll learn in this lesson
By the end you should be able to (NSSCO Entrepreneurship 2.2):
- Define research
- Differentiate between primary and secondary research
- Identify, design and apply methods of data collection such as interviews, questionnaires, observations, surveys (primary research) and document studies (secondary research)
- Demonstrate the ability to use and access information for data analysis and interpretation
- Demonstrate the ability to analyse and present data in an appropriate form
- Evaluate research results and draw effective conclusions, suggesting solutions where appropriate
- Demonstrate an understanding of the ethics of research
- Acknowledge sources of information, using one consistent reference method
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