Business Studies·Communication · NSSCO 2.6
Communication: types, methods, elements & barriers
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A business runs on messages — instructions to workers, orders to suppliers, replies to customers. But a message only works if it is received AND understood, and if the sender gets feedback. In this lesson we learn what effective communication really is and why it matters, the difference between internal and external and between one-way and two-way communication, the ways and methods a business can choose, the elements of the communication process drawn as a chain, and the barriers that block a message — and exactly how to overcome each one.
What you'll learn in this lesson
By the end you should be able to (NSSCO Business Studies 2.6):
- Explain what is effective communication and why is it necessary
- Distinguish between: internal and external communication; one way and two-way communication
- Explain the different ways (verbal, written, visual) as well as methods (e.g. letters, meetings) of communication and their appropriateness
- Explain and analyse the main elements of effective communication: sender, message, media, timing, receiver and feedback
- Identify and explain the barriers to effective communication and how they may be overcome
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.