Business Studies (AS)·Types of business activity · NSSCAS 1.2
Measuring business size & multinational companies
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How big is a business, and how do we prove it? In this lesson you learn to tell market share apart from market growth, weigh up every way of measuring a firm's size, explain what a multinational company is and what it brings to a host country like Namibia, and judge how successful a business really is. These are classic AS analyse-and-evaluate questions, so we practise the exam skills, not just the definitions.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Business Studies (AS) 1.2):
- distinguish between market share and market growth
- analyse the implications of changes in market share and growth
- evaluate the methods of measuring the size of a business referring to market share and market growth
- explain the main differences between local, national and multinational companies (MNCs)
- analyse the advantages and disadvantages of multinationals to the host country
- explain the importance of globalisation
- assess the level of success of a business
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