Business Studies (AS)·Types of business activity · NSSCAS 1.2
Business Growth and Integration
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In this lesson you will learn the two ways a business grows bigger — from inside itself, and by joining other firms. You will be able to distinguish internal (organic) growth from external growth, explain every type of merger and takeover, and discuss what growth really does to a business. These are favourite AS exam topics, and the command words ‘explain’, ‘discuss’ and ‘advise’ all appear here. Master them and you can analyse any real Namibian growth story.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Business Studies (AS) 1.2):
- distinguish between internal growth and external growth
- explain the different types of merger and takeover (horizontal; vertical - forwards and backwards; conglomerate)
- discuss the effect of growth on the business
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.