Entrepreneurship·Research and market research · NSSCO 2.2
Marketing & the marketing mix (the 4 Ps)
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How does a Namibian entrepreneur turn a good idea into sales? The answer is marketing — and its most famous tool, the marketing mix, the four Ps: product, price, promotion and place. In this lesson we define marketing, work through each of the four Ps with real Namibian examples, do a line-by-line cost-plus pricing calculation, learn the ethics of marketing, and finish with the strategies an enterprise can use to win and keep customers.
What you'll learn in this lesson
By the end you should be able to (NSSCO Entrepreneurship 2.2):
- Define marketing
- Identify the components of the marketing mix (4 Ps)
- Explain the marketing mix (Product, Price, Promotion, Place)
- Describe the ethics of marketing
- Define marketing strategy
- Explain and give examples of effective marketing strategies (advertising, finance, distribution, branding, research)
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.