Entrepreneurship (AS)·Running the enterprise · NSSCAS 2.5a
Ethical behaviour & the triple bottom line
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You already know from NSSCO that a business must make a profit to survive. But is profit alone enough? In this lesson Miss Maria builds the triple bottom line — People, Planet and Profit — from the ground up, shows you exactly how to use Namibia's natural resources sustainably, and teaches you to evaluate the effect a socially responsible enterprise has on the community around it.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Entrepreneurship (AS) 2.5a):
- explain the application of sustainable use of natural resources in running an enterprise
- discuss the concept of a triple bottom line: an enterprise that is socially responsible, environmentally sustainable and financially profitable
- evaluate the effect a socially responsible enterprise might have on the surrounding community
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.