Entrepreneurship (AS)·Research and marketing · NSSCAS 2.2a
Enterprise research — sources, data analysis & conclusions
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Every smart business decision starts with good research. In this lesson Miss Maria shows you how to find reliable information, choose the right chart, read a graph honestly, and turn raw data into a confident recommendation — the exact skills your Paper 2 coursework rewards.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Entrepreneurship (AS) 2.2a):
- be able to do general enterprise research
- describe the qualities of reliable sources of information for research
- demonstrate the ability to use and access information for data analysis and interpretation
- analyse and present data in an appropriate form, including interpretation of data/graphs
- evaluate research results and draw effective conclusions, suggesting solutions where appropriate
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Miss Maria and Mike talk through the whole topic — with the figure and working drawn live.