Agricultural Science (AS)·Agricultural economics & extension · NSSCAS 6.3
Agricultural marketing, competition & trade
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A farmer near Rundu grows a beautiful field of mahangu; a cattle farmer at Otjinene raises strong, healthy oxen. But growing the crop is only half the battle — now it must travel all the way to a buyer, at a fair price, without spoiling on the road. Who sets that price? Who helps the farmer sell? And how do trade deals open the door to Europe? This lesson follows farm produce from the field to the consumer, step by step.
What you'll learn in this lesson
By the end you should be able to (NSSCAS Agricultural Science (AS) 6.3):
- Define agricultural marketing as all the activities that move produce from the farm to the consumer — assembly, storage, processing, transport, grading and selling
- Discuss the two types of agricultural marketing: cooperative marketing and commodity marketing
- Explain, using Namibian examples, perfect and imperfect competition in marketing agricultural crops
- Evaluate the implications of perfect and imperfect competition for the price a farmer receives
- Explain the marketing functions of agricultural banks (Agribank), marketing boards (Meat Board, Namibian Agronomic Board, AMTA) and farmers' unions
- Describe regional and international trade agreements: SACU, SADC, AGOA, the EU-EPA and the WTO
- Assess the impacts of regional and international trade agreements on the marketing of agricultural products
- Explain the challenges farmers face when marketing produce, including storage facilities, transport, price information, perishability and middlemen
- Analyse government intervention in agricultural markets, including subsidies, price controls, import restrictions and quotas (the beef quota and the red line)
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Miss Elina and Mike talk through the whole topic — with the figure and working drawn live.